![]() “I now see ethnic bylines in publications and faces on TV from all races and both sexes and I am proud because there are role models and opportunities. She later led the creation of the Department of Defense’s Public Web program.Įisert considers her most important contribution to journalism to have been her work creating and enforcing barrier-breaking diversity standards as the first person other than a white male on the national Accrediting Council on Education in Journalism and Mass Communication, where she served 20 years. “It was a truly internet-changing user interface,” she said. Her design set the standard for online news with the first easy-to-download pictures, the first interactive graphic and video reporting, and the first online breaking news projects. ![]() When few journalists were thinking digitally, Eisert took a step outside print to become the founding journalist and a designer of, where she held the titles of senior designer and director of graphics. She also contributed to the editing, design or strategy of more than 90 books. She later returned to the White House staff to edit pictures for two additional presidents - more than any other editor - and played a key role in producing a book about a fourth.Ī move to California took her to the San Jose Mercury News, where she became design director, and to WEST magazine as its art director. When Eisert joined the Associated Press’ Washington Bureau, she ran the picture network for the Southern United States. She then became the first woman picture editor of the Washington Post, where she expanded photographic coverage nationally. She was named the first-ever White House picture editor under President Gerald Ford. For her work there, Eisert earned the National Press Photographers Association’s Newspaper Picture Editor of the Year portfolio competition award. Bruce Baumann.Įisert became the first woman named newspaper picture editor when the Louisville Courier Journal & Times hired her right out of college. She was at the forefront of leading women into “this once all-male domain,” said Hall of Fame member J. “Indecision” became her new major - until a chance class and a visionary professor set her on a course that had a lasting impact on journalism, particularly picture editing, as she built a resume filled with a multitude of firsts. In choosing liberal arts-focused Indiana University Eisert abandoned plans for a math degree. Her dad’s advice: “It’s your life, you have to live it.” Accustomed to navigating winding roads and hills in her beloved Southern Indiana, “I knew I would just die there,” she said of West Lafayette. Then she saw Purdue’s flat campus, virtually treeless at the time. ![]() As a high school student in Washington County, Indiana, Sandra Eisert planned to attend Purdue University, where her father had studied, to become a high school math teacher.
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